“Everything we do must be rooted in Football”
Challenge
EA Sports needed a fresh new look for their FIFA 22 Ultimate Team campaign.
Approach
We planned, then executed a series of photoshoots alongside developing a visual system to support the program.
Solution
A photographic direction that transported viewers onto the pitch and into the stadium, capturing authentic moments of focus, attitude, personality, and movement. This was complemented by a high-energy graphic language that framed and enhanced the imagery.
Trent Alexander-Arnold
Christian Pulisic
Phil Foden
David Alaba
Son Heung-min
Creating the visual system
Using an existing set of brand assets as our guide we created a toolkit flexible enough to meet the needs of the EA sports international marketing team.
